![]() “The key to sales is that people think they’re getting something,” says Robert Schindler, a professor of marketing at the Rutgers School of Business Camden who studies pricing and consumer behavior. This framing isn’t unique to Prime Day: It’s the same tactic retailers use to market their promotions tied to just about every other holiday on the calendar, from Black Friday to the Fourth of July. ![]() Its homepage is blanketed with ads for discounted Fire TV Sticks, Tide Pods, and Purina dog food, along with celebratory banners to remind you that this is a special occasion - and that while it may be Amazon’s birthday, it’s you who’s getting a gift. Save up to 50 percent! Get three months free! Exclusive deals! Limited time only!Īmazon’s 48-hour-long Prime Day is here, which means the company is pulling out every trick in the book when it comes to marketing its members-only promotions.
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